Background Information

References:
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Steven Chu on The Daily Show







Eduardo Gold and The World Bank


  


Stewart Brand's The Whole Earth Discipline








What is the Albedo? Wiki Site

    The term Albedo refers to the reflectivity of an object in space. This refers to the amount of electromagnetic radiation that reflects away from earth, compared to the amount that gets absorbed.Here the albedo effect holds significant impact on the climate. The lower the albedo, the earth absorbs radiation from the sun and the more temperatures rise. If the albedo is higher, the earth is more reflective, and more of the radiation is returned to space and the planet therefore is cooler.
    The reflectivity of an object in space is called the albedo. This refers to the amount of electromagnetic radiation that reflects away, compared to the amount that gets absorbed.
Here the albedo effect holds significant impact on the climate. The lower the albedo, the earth absorbs radiation from the sun and the more temperatures rise. If the albedo is higher, the earth is more reflective, and more of the radiation is returned to space and the planet therefore is cooler.